How to Optimize Website Ranking in Google


How to Optimize Website Ranking in Google

Optimizing Website ranking in Google search engine is neither difficult nor easy. The success for the website ranking mainly depends on your content and the right selection of keywords. But there are more factors that you need to keep an eye on. In this article we will discuss on different factors which will help you to optimize your website ranking in Google.

  1. Optimize your website for Mobile:

Now day’s mobile searches are increasing rapidly as compared to desktop searches. Most of the user uses mobile phones for Different kind of search. If your website is not optimized to be seen by mobile phone users, it would lose a huge chunk of traffic. So make sure that your website is mobile friendly.

  1. Focus on Keywords:

Keyword selection and stuffing of it in your content plays major role in website ranking. Use proper keywords at the top of your page/post. Always keep in mind by repeating the keyword over and over gives bad impression to search engines and your ranking will drop.

  1. Make Your Site Navigation Easier:

Proper Site navigation in your website makes good impression in mind of user. Make navigation menu accessible through your homepage. List all the important pages of your website in navigation menu. For better optimization submit your website sitemap to Google, yahoo and other search engines.

  1. Create unique and accurate page titles:

Creating accurate page titles of every page of your website automatically tell users about the content of the page. Using unique and good title helps both the users and the search engines to read and understand the structure of your website easily. Note: Search engine like Google typically displays the first 50–60 characters of a title tag. So use this character wisely.

  1. Use alt tags:

Always make use of alt tags also known as alternative text descriptions while uploading media files such as photo or video. The alt tag allows search engines to locate your page, which is crucial for those who use screen readers or text-only browsers.

  1. Pay Attention to Inter Linking and Out Bond Linking

One of the biggest factors that Google looks at is the hyperlink in your content. Google looks at both links to and from your website. By exchanging text links with other relevant websites will help you to improve your Page Rank. Never use any kind of Scripts that link your content to other pages or ads within your site as these scripts can harm your page ranking and eventually end up damaging your site in the long run.

  1. Giving proper name to your Pages

Make it a habit to give your pages a descriptive name with some proper attribute. When appropriate, use the page’s keyword phrase in the title. If your article is about ranking, your title should have ranking in it. Search engines checks what kind of phrases you have used in links to help determine the content of your page.


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